Strategic Modelling and Business Dynamics: A Feedback Systems Approach
RRP: £35 Paperback : 466 pages ISBN : 0470012862 Publisher : Wiley; Pap/Cdr Edition (8 Aug. 2007) Language: : English
"John Morecroft′s book is an ideal text for students interested in system modelling and its application to a range of real world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of the approach. As such it will appeal to practitioners as well as students."
Robert Dyson, Professor of Operational Research, Associate Dean, Warwick Business School.
"Much more than an introduction, John Morecroft′s Strategic Modelling and Business Dynamics uses interactive "management flight simulators" to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The numerous examples provide a rich test–bed for the development of systems thinking and modelling skills."
John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management